The Floating Art Hotel
Katvel’s Instagram posts spotlight The Floating Art Hotel × Soho House Monaco weekend, with content from aboard the hotel, parties, dinners, and race-day moments.
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Katvel's Monaco run delivered 67,394 total Instagram views, 51,742 Instagram reach and A$3,124 gross EMV across seven posts and stories. The strongest piece was her weekend-abroad post from The Floating Art Hotel, with the cover placing her on a yacht deck carrying the branded tote, then the caption tying the trip to art onboard, the race, sunset dinners, Beluga Vodka parties and Soho House. That post drove 22,983 views, 16,414 reach, 1,820 interactions, a 7.92% engagement rate and A$1,259 EMV, which is an exceptional engagement result for an account of her size.
The rest of the Monaco content filled in the hospitality context well: yacht-deck dinner stories, a nighttime terrace party, a dressed-up mirror selfie for the The Floating Art Hotel x Soho House party, a waterfront terrace scene at dusk and another night deck gathering. The stories were steady contributors, led by the Monaco day two party look at 9,120 views and 7,529 reach, followed by the sunset dinner story at 3,881 views and 3,076 reach. There was one separate creator-tools post for Ezra, which performed solidly at 21,159 views, 16,050 reach and 3.48% engagement, but the campaign read most clearly when Katvel stayed in her natural lane: polished coastal luxury, event dressing, boats, terraces and Monaco social access.